User experience on websites can determine the short and long term successes or failures of digital marketing effort. Here are some tips to improve user experience and hence landing page conversions. Site meanderings You should explore all the aspects of a website to find out where the clients could be getting lost. You could have an intended pathway or funnel that you would like your users to go through and you should ensure they go through the process without any hiccups. By going through the experience you should be able to feel how the users feel. From there you can alter what needs to be change. Site meanderings should be done as often as possible in order not to miss out on any potential pain point. User Analysis Using analytics you can see how the users are going through the funnel. You can tell how long they are spending on each page; which page they dropped off from and if they are doing what they are meant to do. Although to do this it requires a large amount of users as well as time to see how best to perform. Feedback tools There are online tools that you can install on your site so that you can ask your users to give you feedback of their experience. Tools like chat boxes can let you directly talk to consumers and see how they are liking the process so far. After conversions Monitoring should continue to be done even after a conversion has occurred. This is done to ensure long term success of the business. Through this information you can test out various features of your website or designs. Helping you make better decisions for the future. Why When looking at your analytic figures you should always try and find out why you are having those figure. If conversions went up or done by a certain percentage. Through this information, you should be able to explain how come you have the figures. Original article http://www.ppchero.com/5-habits-to-adopt-to-keep-your-users-experiences-on-your-mind/
0 Comments
Leave a Reply. |
WelcomeI am here to provide you with value from what I know about Google Adwords and Pay Per Click Advertising Archives
April 2019
Categories
All
|