More than 250 brands have reportedly pulled their advertising from Google's display ads network and YouTube. YouTube would take a 7.5% hit to its revenues, which are estimated to be $10.2 billion for 2017. Five of the top 20 US advertisers, which make up 7.5% of the US ad spend, have frozen their advertising with Google
Notes from Wall Street analysts RBC Capital Markets and Morgan Stanley last week, however, downplayed the impact of the advertiser boycott and maintained their positive ratings of the company. Morgan Stanley said, for example, the top 100 advertisers on Google likely represent less than 20% of the company's total revenues.
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To speak to some common misconceptions, here’s a short list of things that do and do not matter when it comes to Quality Score. Understanding these will ensure you’re focused on meaningful optimizations around ads quality. The User’s Device The user’s device (laptop, tablet, smartphone or whatever) is taken into account when ad quality is calculated. Make sure your site experience is optimized for mobile, and if you haven’t already, try targeting users on mobile devices with specific mobile-friendly ads and pages. Google doesn’t require that you have a separate mobile site, but you should make sure that information is easy to find and the navigation is intuitive for users on a mobile device. Relevance to a User’s Intentions Relevance to users’ searches and intentions is the heart of ads quality. That means ads and sites that help users gather relevant info, complete a sale or other task, and navigate with ease are more likely to result in high ads quality. This is why we suggest you focus on delivering relevant ads to answer queries rather than trying to optimize to manipulate your score. For Newly-Launched Keywords, Performance on Related Keywords Instead of measuring new keywords from scratch, we start with info about related ads and landing pages you already have. If your related keywords, ads and landing pages are in good shape, we’ll probably continue to have a high opinion of them. Always invest in growing your coverage on relevant searches, especially in areas where your ads have the potential to be high quality. Original source https://support.google.com/adwords/answer/6167132?utm_source=Twitter&utm_medium=social-media Matthew Brittin, promised to review the firm's policies after adverts from major firms and government agencies appeared next to extremist content on its YouTube site. An advert appearing alongside a video earns the poster about £6 for every 1,000 clicks it generates, meaning brands may have unwittingly contributed money to extremists. Rape apologists, anti-Semites and hate preachers were among those receiving pay-outs. Mr Brittin said: "I would like to apologise to our partners and advertisers who might have been affected by their ads appearing on controversial content." He also promised that Google would exert more control over where ads were placed and improve its record for reviewing questionable content. Further details are expected later this week. Orginal source http://www.bbc.com/news/business-39325916 How do you choose which is the best marketing platform for your business to make the most of your advertising spend? Given that both companies account for 85% of online ads. As an online marketer it is normally hard decide to which one of the two you should invest in or if you would go with both of them. Here are a couple of reasons on why you should choose one over the other or use both: Marketing objective Facebook ads are better if you are looking to build awareness, drive engagement and promoting events. While on the other hand Google AdWords are great for increasing sales and acquiring leads. The reasoning behind this is that very few people go to Facebook to buy anything but they end up spending money on the spur of the moment. Alternatively when people are searching for a product to buy they use google. Which makes google better for sales. When talking about brand awareness and driving engagement, Facebook is better because this is where people go to look for new stories, ideas and ways to kill time. New Products or Service If you have a new product or getting into a new market, Facebook is the way to go because people don’t know what you are selling and they prefer to get from trusted brands? With Facebook you can build your brand and get clients more interested in what you are selling. Budget From my experience Facebook has a lower CPC (cost per Click) but alternatively it has a higher CPA (cost per acquisition). When choosing either of the platforms you should consider how it will affect your bottom line. Audience Facebook ads’ advantage over Google AdWords is that it has a very detailed targeting option due to the large amount of information it has on its users. One can target age, income, location, gender interests and a whole lot more. Google has ways of targeting users using different ways but it has proven not to be as dynamic as the way Facebook does it. We all look for ways to make our ads pop up to our consumers. We do this by trying to write relevant ad headlines, catchy sitelinks and any other extensions. apart from following the google adwords editorial on writing good ads, there is a way of beating the system to make sure you get the most clicks from your ads. this can be done by using emojis in your ad copy. the emojis can be in the headline or can be in the description line. these ads will naturally pop to your users. Officially google terms these as excessive use of punctuation marks and may disapprove your ads. so use them with excess caution. original source https://www.seroundtable.com/google-adwords-emojis-23492.html Every so often google AdWords tests out new things to provide to their marketers to ensure that they are making the most of their advertising. After they have successfully tested the new features they roll it out to a select group of marketers and then to the greater public. So far this year here are a couple of new features that we have access to: Device bids, Advertisers can bid separately on mobile, tablet and computers. In the past computers and tabelts were bunched together sharing the same bid and now its possible to set different bids. This is especially helpful if you would want to spend less amount on the device that is bringing in the least returns. Expanded text Ads Advertisers will be able to get more ad space real estate with a double headline, and 80 character description. These make the ads bigger and more noticeable to the consumer. Demographic Targeting There is a new targeting option whereby advertiser can target age, gender, income levels to increase the chances of users to convert on the sites. This new feature ensures that the right people are seeing your ads and very little money is wasted. Price extensions These were first released for mobile devices and have now been approved for all devices. These are where advertisers can show certain price points for various items that they have on their inventory. Campaign-Level Audience Targeting This is a time saving feature that lets advertisers to have a Remarketing Lists for Search Ads at the campaign level. Apart from saving time, it is easier to setup but bids, measure and optimize performance. "Added by AdWords" is something all advertisers will come to learn from now on. "added by AdWords" are ads that the google systems writes for your based on elements of your existing text ads, such as your headlines, keywords, or other information found on your ads’ landing page. This provides you with various new ads for your adgroups and campaigns. According to Google, this should increase performance of your accounts by 5 to 15%. Any new ad that the system creates for you its labelled as "added by AdWords" with a green label. Visual Sitelinks will allow advertisers to highlight their products with images. The Visual Sitelinks will work like sitelinks for search text ads. The difference with the sitelinks will be that they allow advertisers to add a visual element and create an image carousel for users to look through. The visual sitelinks will include is a relevant picture, image title and image description. The reason google is introducing these types of sitelinks is because it wanted to experiment how users will react to the visual elements. Like sitelinks, visual sitelinks will be set up the same way but additional fields will be added like image titles; description and final URL. The requirements of visual sitelinks are as followers
Google mentioned through Kurt Leitinger that it will show more product ads in the search results page. The google representative shared a screen shot of how it will look like. Depending on the window size, it will stake one, two, three or more columns of product listings ads in the search results right hand side bar. |
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