Talk to your Clients When writing test ads keep your focus on the clients’ needs and how your product beneficial to them. When writing about benefits it leads to a significant lift in CTR. User Motivation Using the search terms report in your search campaigns can provide insight into what clients are searching for. For example “how To” queries means the clients are looking for instructions and “near Me” indicates that the client is more likely to buy. As such new ad groups should be created with ads showing the user motivation. Problem solving Your text ads should be created in a way that solve existing problems. With this, providing solutions will make your clients more willing to take immediate action. Meaning, you have an interested audience at the moment of purchase decision. Practical components of text ads: Promise - Make an aspirational promise about how your product will improve the viewer Value - Include text that makes the viewer feel your product will add value CTA - Directly tell the viewer to do something specific Keyword - Include the keyword at least once, preferably in one of the two headlines Brand - Including your brand name can increase CTR Optimize and improve your ad copy Test multiple versions of your Google text ads. Personal conversations with Google Representatives indicate that Conversion Optimizer works best when an ad group includes three or more text ads. You can use labels with your text ad tests to aggregate results of ad elements across different ad groups. For instance, you can test the same headline in several different ad groups to see if it outperforms the existing baseline in each ad group. Make your ad copy pay off Once you’ve written persuasive ad copy that clearly demonstrates value and makes search users want to engage with your product, make sure you provide an incentive to convert post-click with relevant, optimized landing page.
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The success and failure of your digital marketing campaign lies on which ad platform you choose to use. Choosing between Facebook and Google, can determine whether you will making or losing money at the end of your marketing campaign. Here are some of the things to consider when choosing between Facebook Ads and Google Adwords: Demand This applies to goods and services that are either have demand or demands needs to be created. Google AdWords works really well with items that are already on demand and much less is spent on selling them. Facebook on the other hand work better in building awareness about new products and services. B2B or B2C Business to business and business to clients both require different approaches to make sales. Social media works well with B2C industries while on the other hand B2B works better for Google AdWords. Facebook helps business clients’ purchase, share what they have bought and let them have an opinion on the product. This helps other potential clients to make the buying decision. Google on the other hand doesn’t give the end users the opportunity to do the same. Original source https://www.forbes.com/sites/forbesagencycouncil/2017/07/10/how-to-choose-the-right-ad-platform-for-your-business/2/#dd1bcb812d43 |
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April 2019
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