Cross-device measurements gives marketers estimated conversion data to show how a conversion occurred over time. These conversions are measured when someone clicks on an ad on one device but completes a transaction on another device. “Estimated total conversions will provide you with a holistic view of all the conversions driven by your Google search advertising that can be used to make important decisions. The decisions include how much to bid and how to assign budget across your various marketing channels,” Google said when they announced the new feature in October of 2013. For the past two years Google’s been working to better attribute cross-device conversions in AdWords, and results have been noteworthy. Marketers have reported seeing a 16% increase in conversions after making changes from cross-screen journey insights Although the data can’t be verified the results some marketers are getting are positive. Original source http://www.wordstream.com/blog/ws/2015/06/17/cross-device-conversions
0 Comments
Leave a Reply. |
WelcomeI am here to provide you with value from what I know about Google Adwords and Pay Per Click Advertising Archives
April 2019
Categories
All
|