If you're just starting out in AdWords, go with a budget and bid amount that you’re comfortable with.
After your ads have run for a while, evaluate which keywords are more effective in bringing in sales, using reports in your account. Adjust your bids to spend more on keywords that are proven to work. This can improve your ad position for those keywords and attract more customers. Use Google tools to get custom bid estimates based on your advertising goals and performance history. You can also set up automatic bidding to let Google do the work for you. Choosing your first bids First things first: there's no one recommended bid amount that works best for everyone. The right bid for you will depend on the cost of your keywords, the type of campaign you're running, and your profits. Most people starting out in AdWords use cost-per-click bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that's the highest amount that you're willing to pay for a click on your ad. Set your bid by thinking about how much an ad click is worth to you. If you’re unsure what bid to start with, try setting a max. CPC bid of US$1. Example Let's say you own a skateboard shop and you make US$10 from every skateboard purchase. You've seen that on average, one in 10 visits to your website results in a purchase. If you set a max. CPC bid of US$1, you’ll break even (advertising costs = sales).To make a profit, you should spend less than US$1 to get a click on your ad, which means you’ll want to set your max. CPC bid below US$1. When you set a max. CPC bid in a new campaign, it's applied to the keywords you choose for your ad group. You can change this ad group default bid at any time. If certain keywords are more relevant to your business than others, you can choose to set different bids for them in order to increase your chances of having your ad appear when people search with those keywords. These are called keyword bids. To make changes to individual keywords, click the bid amount in the “Max. CPC” column for that keyword.
0 Comments
Leave a Reply. |
WelcomeI am here to provide you with value from what I know about Google Adwords and Pay Per Click Advertising Archives
April 2019
Categories
All
|