Once your campaigns and ad groups are configured with keywords, your next step is to make sure settings are correct. Here are some of the top settings to make sure are set properly:
Locations and Languages In what geographical locations do you want your ad to show? Also, are you planning to target people who speak different languages? You can change the setting here to reflect these options. Though available for the Search Network only, there are advanced location options that can be utilized for both targeting and exclusion methods. Networks and Devices Pretty much just what it sounds like –this section will allow you to pick where you would like your ads to show on the Internet. Devices Setting –most advertisers choose “All” for this option. It allows you to show on desktop computers as well as laptops and mobile devices with full browser capability. Bidding and Budget Arguably, this is the most important setting. If you set your daily budgets too high, you can blow through your entire month’s budget like a hurricane. If you set the daily budget too low, your account runs the risk of not spending the entire monthly budget. Either way, you are not allowing your account to reach it’s full potential. The best way to determine this is to take your total budget, divide it by the number of days in the month and then split out that number amongst your campaigns. Once the account is running, you will have a better idea of how your campaigns are spending their budgets and can reallocate accordingly! It is always best to set your budgets at a level you can afford and are comfortable with.
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