Cross-device measurements gives marketers estimated conversion data to show how a conversion occurred over time. These conversions are measured when someone clicks on an ad on one device but completes a transaction on another device. “Estimated total conversions will provide you with a holistic view of all the conversions driven by your Google search advertising that can be used to make important decisions. The decisions include how much to bid and how to assign budget across your various marketing channels,” Google said when they announced the new feature in October of 2013. For the past two years Google’s been working to better attribute cross-device conversions in AdWords, and results have been noteworthy. Marketers have reported seeing a 16% increase in conversions after making changes from cross-screen journey insights Although the data can’t be verified the results some marketers are getting are positive. Original source http://www.wordstream.com/blog/ws/2015/06/17/cross-device-conversions
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Automated rules help make managing ads simple and painless. The automated rules feature lets advertisers automate the changes to ad status, budget, bids and other parameters. These changes are based on rules you set for the ad or campaign. For instance, you may choose to increase the bid on an ad that has dropped out of the first page of the Google search results. Also at the same time you can reduce the bid of an ad who’s CTR has fallen below a desired rate. The automated rules work on entire campaigns or can be narrowed down to keywords. To use automated rules, navigate to the relevant tab (Campaign, Ad Groups, Ads, Keywords, etc.) and click on the ‘Automate’ drop down menu. From there you will have a wide variety of options to choose from The new Google Ads will let users phone business rather than click to go to the sites. The call only ads will make it easier for customers to get in touch with the businesses. Google is testing a new variation of their call only ads, ads which are meant for searchers to simply phone the business rather than click through to the site. And these ones make it much more obvious that searchers should be calling them. The AdWords interface is always changing. Every few days the platform tells you to refresh to get access to newer features. But every year they make major changes to the AdWords interface.
Google said that it will promote its new AdWords interface to more advertisers. In the past, it chose a few users in the past to test the new features. As we speak the new features are available to everyone. Google is sending emails to all its advertisers to encourage them to try out. The email says You have exclusive access to the new AdWords experience." "Congratulations. You're invited to use the new AdWords experience. Sign in to your account and click "Try the new AdWords" Last year, Google announced partnerships with three major ecommerce platforms - BigCommerce, PrestaShop, and Magento - to make it easier than ever to get started on Google Shopping. If you're using any one of these platforms, these partnerships let you easily and automatically submit your product information to Google Shopping and quickly reach millions of new customers searching for what you sell. Show more of your products on Google by using high quality data. Google know that creating and maintaining a complete and compliant data feed can be one of the most challenging parts of succeeding with Google Shopping. To make feed management easier, Google has launched a variety of solutions to help connect your products to new customers - whether you're already running Shopping campaigns or you're just getting started. Feed Rules help you make product data changes directly in Merchant Center without the hassle, like adding custom labels or transforming attributes into the correct format. Using the Google Sheets Merchant Center add-on and structured data markup on your site, you can automatically populate, update, and submit your product data to Merchant Center, making feed management a breeze. Google made updates to the Product Data Specification with the goal of helping you understand what product data Google needs to run your Shopping ads, including new structured data markup and GTIN specifications. Using recent features to Shopping campaigns, you can actually spend less of your time making adjustments to focus on other priorities. Enable product status insight reporting columns and smart bidding strategies in your campaigns today. Product status insights and disapproval notifications in the products tab are your go-to columns to check on the health of your products. Did you have many out-of-stock items after holiday clearances? Some of those could still be disapproved. See which of your top performing products are no longer selling and how to fix them. Avoid missing out on missed traffic by keeping these top products eligible year-round. Adopting a smart bidding strategy like enhanced CPC (eCPC) to enable the flexibility for Google to adjust bids on individual queries. Just set your max CPC and have eCPC do the rest of the heavy lifting. eCPC adjust bids for individual queries with a high likelihood to convert all while balancing out bids for underperforming products, maximizing possible conversions. When first adopting a bid strategy, Google recommend giving two weeks to let algorithms learn about your campaign before it can reach the peak optimization and performance. Pinterest is making a big push into a market that has proven enormously successful for Google: search advertising. It has been testing search ads for a few months with a handful of partners. Now it plans to open up this new product to a wider swath of marketers. People conduct around 2 billion searches on Pinterest a month, which accounts for about half of the site’s activity. In the past advertisers could run ads using keywords, like “furniture,” but these ads would run throughout the site alongside relevant content. Now, the ads will appear right after people type in searches. The new Pinterest ads will be sold via a digital auction on a cost-per-click basis just like google search ads. However, instead of Google’s mostly text-based ads, Pinterest’s search ads will primarily feature images. To help accelerate the rollout, Pinterest is partnering with Kenshoo, which operates ad buying software used by many search advertisers, to enable retailers to deliver feeds that can be used to create streams of product-specific search ads in real time. Most of the search queries on Pinterest don’t mention a specific brand and this could bring a new unique selling point to advertisers. With this marketers who can take advantage of the searches are bound to make more money. Original article https://www.wsj.com/articles/pinterest-rolls-out-search-ads-1485950403 Marc Pritchard, chief brand officer at Procter & Gamble Co., called for sweeping changes in how technology companies such as Facebook Inc. and Google operate. He laid out a five-point plan on how to fix things and issued an ultimatum: P&G will no longer pay for any digital ads that don't meet its standards. P&G spends about $7 billion every year on promoting brands such as Tide, Tampax and Pampers. P&G and other marketers want more accountability and they've been complaining about this for a while. Here are the best bits from Pritchard:
Original Source https://www.bloomberg.com/gadfly/articles/2017-02-01/facebook-and-google-have-a-problem-with-crappy-advertising Alphabet, Google’s parent company, has reported a total revenue of $26.1 billion, an increase of 22 percent over 2015’s $21.33 billion revenue. Its mobile search engine and YouTube have emerged as the primary drivers behind the online firm’s growth.
Last December, Google’s mobile search rounded out the sixth straight quarter it served as the main factor behind the growth, a show of Google’s continuing might in digital advertising. Google will use the phone numbers businesses already have for mobile landing pages. Google claims the move will not only generate more phone calls from search but more metrics, too. In an email to Google AdWords customers, Google told marketers they will be able to get detailed reporting insights about call performance, including duration, call start and end times, caller area codes and whether the call was connected. Marketers can also set up call conversion tracking in order to determine which parts of campaigns drive the most valuable calls. Google wants more businesses to take advantage of click-to-call directly from their ads, Sullivan added. Mobile search is expected to drive nearly 33 billion clicks-to-call to businesses globally this year, almost 19 percent more calls than from mobile landing pages alone. Marketers that include phone numbers prominently in their mobile landing pages will still have that feature. Only now, that same phone number will be added to an advertisement that appears through a mobile search. Marketers can actually opt out of this option. They can do so through the Google Ad extensions tab before Feb. 6. Original Source http://www.cmswire.com/digital-marketing/google-adwords-adds-phone-numbers-to-mobile-search-ads/ |
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