Hiring a digital marketing agency or consultant in Nairobi, Kenya can be a daunting task. It’s not easy because there are so many agencies that are dishonest and do anything to get any business. They take the jobs and end up losing their client’s money.
It is also difficult to get a good agency because bad ones use morally questionable techniques to promote products on the internet. This will give the client’s business a bad name and could cause permanent harm to it. For example Google could severely penalize a site if it’s found to be in contravention to its rules. As a business it is important to make the right decisions and getting the right partners to move the needle to areas of great prosperity. Here are a couple of questions the business owners should ask before hiring a digital agency:
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EU antitrust commissioner Margrethe Vestager said that Google has abused its power for its Adsense system. The search engine is forcing the users to sign contracts not to allow other search engine services on their sites. Google doesn’t want to share ad revenue with anyone else.
The EU antitrust commissioner said “The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate.” Thus leading Google to be fined EUR 1.5 billion Here are some collection of companies going after each other for the amusement of the consumers. Coke Vs PepsiDigital marketing has always been a challenge ever since it was introduced to the public. Yahoo, Bing and later Google started providing a marketing platform years ago and marketers have had problems integrating it to their service. Then came the rise of the digital marketers who were able to use traditional marketing strategies but tweaked on to the internet. Creating a whole new profession.
The profession bloomed due to new technologies and more people were able to trust using the internet for e-commerce. There led to a rush of new digital marketers trying to stake a claim and profit of the industry. And ever since then many people and business have joined to make the most of the internet revolution. Although very few people and business are aware of the pitfalls of digital marketing. This leads to them wasting hundreds of thousands of dollars on the internet trying to sell their products or services. With 6 years of experience as a digital marketer, here are ways newbies lose money on the internet. Blogger Matt Watson created an explainer video showing how searching for certain girl items on YouTube can lead a person to see videos of children. These children videos are used by predators to sexually exploit the young girls.
Mr. Watson shows paedophiles in the comment section choosing certain timestamps showing the girls in compromising poses. For example girls doing gymnastics in front of a mirror. The videos by themselves are not pornographic in nature. Matt shows that YouTube’s algorithm isn’t working well as if users clicks on a video like that it populates other videos of the same nature. These allow the paedophiles to take advantage of the error and comment on many videos A solution to this was provided by YouTube in 2017 is to disable all comments on the children’s video. But sadly they aren’t able to do it effectively so far. As a result major companies like Disney, Epic Games (makers of Fortnight) Nestle and Dr. August Oetker KG have stopped using YouTube Ads for their marketing. |
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April 2019
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