There are many times as a seasoned digital marketer I find myself asking how come I have spent so much money on Google Ads this month or week.
In order for me to solve the problem of where my budget went, I usually rush to the keywords and see which of them is misbehaving. When I find the culprit(s) I immediately take action to see what made it go so high. Although there are times I can’t find out why and hence I came up with this blog post to help other digital consultants to find out why their costs of Google has gone up. How it works This section is mainly for beginners. Google ads is based on a pay per click model and in its terminology cost per click (CPC). As a marketer you decide how much you are willing to pay for a click. For ad to be shown it has to go through the ad auction. The ad auction simply put is when a searcher types certain phrases and Google matches them to keywords in which advertisers are bidding on. Ads then appear depending on the advertisers’ keywords. Here are the things the drive up or lower the cost of Google Ads:
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Hiring a digital marketing agency or consultant in Nairobi, Kenya can be a daunting task. It’s not easy because there are so many agencies that are dishonest and do anything to get any business. They take the jobs and end up losing their client’s money.
It is also difficult to get a good agency because bad ones use morally questionable techniques to promote products on the internet. This will give the client’s business a bad name and could cause permanent harm to it. For example Google could severely penalize a site if it’s found to be in contravention to its rules. As a business it is important to make the right decisions and getting the right partners to move the needle to areas of great prosperity. Here are a couple of questions the business owners should ask before hiring a digital agency:
Instagram introduces a new Checkout button to help people buy items without leaving the app. Users will be able to pick size, colour and other options and pay for them without leaving Instagram.
Users will enter their credit card details on the app and the information will be stored of future use. This is in its beta testing stage that only works with certain brands in the US. The brands that will be able to use this feature include Prada, Burberry, Nike, Adidas, Dior, H&M, Oscar de la Renta, and glasses retailer Warby Parker. EU antitrust commissioner Margrethe Vestager said that Google has abused its power for its Adsense system. The search engine is forcing the users to sign contracts not to allow other search engine services on their sites. Google doesn’t want to share ad revenue with anyone else.
The EU antitrust commissioner said “The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate.” Thus leading Google to be fined EUR 1.5 billion Here are some collection of companies going after each other for the amusement of the consumers. Coke Vs PepsiDigital marketing has always been a challenge ever since it was introduced to the public. Yahoo, Bing and later Google started providing a marketing platform years ago and marketers have had problems integrating it to their service. Then came the rise of the digital marketers who were able to use traditional marketing strategies but tweaked on to the internet. Creating a whole new profession.
The profession bloomed due to new technologies and more people were able to trust using the internet for e-commerce. There led to a rush of new digital marketers trying to stake a claim and profit of the industry. And ever since then many people and business have joined to make the most of the internet revolution. Although very few people and business are aware of the pitfalls of digital marketing. This leads to them wasting hundreds of thousands of dollars on the internet trying to sell their products or services. With 6 years of experience as a digital marketer, here are ways newbies lose money on the internet. Blogger Matt Watson created an explainer video showing how searching for certain girl items on YouTube can lead a person to see videos of children. These children videos are used by predators to sexually exploit the young girls.
Mr. Watson shows paedophiles in the comment section choosing certain timestamps showing the girls in compromising poses. For example girls doing gymnastics in front of a mirror. The videos by themselves are not pornographic in nature. Matt shows that YouTube’s algorithm isn’t working well as if users clicks on a video like that it populates other videos of the same nature. These allow the paedophiles to take advantage of the error and comment on many videos A solution to this was provided by YouTube in 2017 is to disable all comments on the children’s video. But sadly they aren’t able to do it effectively so far. As a result major companies like Disney, Epic Games (makers of Fortnight) Nestle and Dr. August Oetker KG have stopped using YouTube Ads for their marketing. Momo - described as a WhatsApp “suicide challenge” - purportedly features an avatar of a woman with dark hair, pale skin and oversized eyes, who sends young people images and instructions on how to harm themselves and others. But after a series of warnings about the game spread across UK social media this week fact-checkers and charities declared Momo a hoax.
Jill Murphy, vice president and editor-in-chief of Common Sense Media, tells the Momo Challenge preys on parents' (often justified) fears about how social media platforms regulate content. "So this has been around for a while. And the reason that it's probably getting the kind of scrutiny and attention that it's getting is because of its appearance in younger kids' content," she says. "And because of that, and because of the accessibility, coupled with the frustration for parents, I think it's just a fever pitch of, 'Here's one more thing that YouTube is exposing kids to and not taking any accountability around.'" Concern around the Momo Challenge may have less to do with the challenge itself and more about the overwhelming apprehension parents feel when staring down the barrel of millions of unregulated YouTube videos and confusing, ever-changing social media apps. So the solution, according to both Murphy and Mikkelson, is clear: Know what your kids are watching, and how they're watching it. "We encourage everyone to dissect the messages they're getting and not be too alarmist," says Murphy. "But since it calls to mind and brings to the surface the challenges of the YouTube platform for parents -- not knowing whether or not they can trust the content -- I think that's what's coming up the most." Commenting on the numerous rumours of suicide related to the Momo Challenge, web security experts and people studying modern myths have stated that the phenomenon is likely a case of moral panic: a sensationalised hoax fueled by unverified media reports. Benjamin Radford says "the Blue Whale Game and the Momo Challenge have all the hallmarks of a classic moral panic", "fueled by parents’ fears in wanting to know what their kids are up to. There’s an inherent fear in what young people are doing with technology." By September 2018, most phone numbers associated with "Momo" were out of service. |
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April 2019
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