All UK digital marketing agencies spent a combine total of £13.4bn on digital ads last year – a 15% boost on 2017. Last year, ad spend on desktop for the first time was less than that of smartphones. Ad spend on smartphones was 51% more than desktop. The ad spend was £6.9bn up from £ 5.2bn the previous year. that Ofcom found smartphones to have overtaken laptops as UK internet users’ number one device in 2015. The path to get consumers comfortable with completing brand transactions on these mobile devices has been slower though; and this year uSwitch predicts that Brits will spend £25bn on goods ordered via their smartphones or tablets in 2019, a 66% rise from 2018. Video ads led the way in ad spending accounting for 44% of the total display market at £2.31bn. Banner ad spend clocked in at £1.19bn. Jeremy Hine, London chief exec of MullenLowe Group said “The report indicates that advertising spend is increasingly representative of real consumer behaviour, as for the first time smartphone ad spend has overtaken desktop,” he added. “This is promising and shows a move towards advertisers truly listening to what consumers are doing, and where they’re consuming media, making for a better ad ecosystem for all.”
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Digital advertising is an increasingly critical expenditure category for modern campaigns, accounting for some of the biggest line items in candidates' first quarter FEC reports. Bernier Sanders, for instance, spent nearly $1.6 million on digital ads, or nearly a third of his operating expenses, in the first three months of the year. And digital ads accounted for more than half of former Texas congressman Beto O'Rourke's $2.4 million in operating costs.
As a digital marketer having spent millions of dollars on Google and Facebook, when I hear that Facebook has gone down I panic. This means my ads are not working and not targeting people at the right time. Leading to lost opportunities. Granted that I won’t lose any money when Facebook went down but I lost time which some people refer to it as money.
In the recent past, Facebook Inc. first went down on March 14th 2019. There was an outage for about 6 hours affecting people in North America, South America, and Europe. Whatsapp, Instagram and any other site that is affiliated with the social network went down with it. There were several other apps that were affected as they use Facebook credentials to log in. If I had a website that lost 200 million views in the first quarter of 2019 I would be having nightmares. I would be staring at my analytics screen every 30 minutes wondering what went wrong. Trying to think what I did that caused the problem. Luckily for me, my web users number 600 monthly visitors – I know not a lot – but Tumblr lost a good chunk of its monthly viewers. They lost a lot of the views because of the board decided to ban all porn images on its website. As you can imagine, a good chunk of their visitors go to Tumblr to look at mature content. It is said that it is popular amongst the LGBTQ community. When users got the news or rather went to the site and found missing adult images most of them boycotted the site for filthier pastures.
It’s always been feared by many people that conversations that we are having are not private but someone is listening to us. Many other people claim that is paranoia and that we are safe but as of my research we are far from it.
As a digital marketer this matters more to me because we do need data so that we can sell items effectively on the internet. The problem comes about whether the data has been gotten legally or illegally. Then it becomes a moral question on whether it is right or wrong. You might have wondered whether you are a victim of this or not. Here could be some proof. Have you ever had a conversation about something for example about shoes, and all of a sudden, your Facebook and Instagram feeds have ads for shoes. If your answer is yes, then you are a victim. On April 1, 2004 Google launched Gmail (despite the timing, not a joke). It had the power of Google Search built right in and grouped your messages into conversation threads, making it easier to find and reply to them. You could also store 1GB of data for free—nearly 100 times what was available at the time. No wonder the world thought it was a prank.
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